Ai4 2024 Session Demo: Accelerating Brand Insights with GenAI
Ai4 2024 Session Demo: Accelerating Brand Insights with GenAI Read More »
Decision Intelligence
AnswerRocket content in the Decision Intelligence Category.
GenAI Consulting Services
AnswerRocket is your trusted partner for rapid GenAI results, now offering full-spectrum GenAI services. Take advantage of our team of AI and analytics experts, who bring unparalleled full-stack GenAI capabilities to the table. We focus on delivering results-oriented solutions that drive impactful business outcomes. Our services are tailored to meet your unique needs, ensuring that
Post-Pandemic Lessons Learned: Harness AI for CPG & Retail Growth Amid Crisis
Looking back four years later, we can see the landscape of Consumer Packaged Goods (CPG) and retail underwent a seismic shift. The pandemic compressed a decade of change into a mere year, radically altering consumer behaviors and business strategies. In times of crisis such as this, how can businesses not only adapt but thrive? Our
Post-Pandemic Lessons Learned: Harness AI for CPG & Retail Growth Amid Crisis Read More »
Max’s CPG Resume
CONTACT INFO POWERED BY USE CASES ANALYZE DATA FROM EXPERIENCE Category & Brand Insights Assistant | Fortune 500 Global Beverage Leader March 2023-Present Automating over a dozen analytics workflows for a Fortune 500 global beverage leader, reducing time to insights by 80% and empowering decision-makers to respond quickly to changes in market share and brand
Meet Max, a GenAI Assistant for CPG Teams
Chat with Max for 10x faster insights on your CPG data with generative AI Drive brand and category growthwith the power of AI Analytics Analyze CPG data just by chatting Chat with Max to gain valuable insights on your brand, category, market, and customer data – anywhere, anytime. Our integration with OpenAI’s GPT-4 LLM lets
Max Analyzes Your CPG Data
No matter the type of data your organization uses, or the data provider it comes from, Max can accelerate your time to insights. Are you using the following types of data? Are you working with any of these data providers? Let Max be your AI Assistant for CPG data analysis! You can get answers to
Past Event: AnswerRocket at Big Data LDN
The show was September 20-21, 2023 at Olympia London. We really enjoyed being a Platinum Sponsor of this event, and connecting with so many great people while we were there! What is Big Data LDN? The UK’s leading data, analytics and AI event. Big Data LDN (London) is the UK’s leading free to attend data, analytics & AI
Panel Data Insights: Key to Unlocking Growth
Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers
Hit Your Ecommerce Sales Goals By Optimizing AOV
Running an ecommerce store is complex and requires analyzing many different metrics that indicate how your store is performing over time. One of the most important metrics that ecommerce store owners need to pay attention to is Average Order Value (AOV). Average Order Value shows you the amount your customers spend on average for each
Hit Your Ecommerce Sales Goals By Optimizing AOV Read More »
How AI is Powering the Next Wave of CPG Analytics
Topic: CPGs and FMCGs need to understand their data and insights. Augmented analytics is disrupting how businesses access this vital information. Learn how augmented analytics automates time-consuming analysis and leverages natural language to power insights that CPGs can use to get an edge over their competition. Speakers:
How AI is Powering the Next Wave of CPG Analytics Read More »
Using Augmented Analytics to Gain a Competitive Business Advantage
Topic: Augmented analytics is the combination of natural language generation and machine learning to automate insights. In practical terms, this means businesses can leverage the power of machines to analyze their data in seconds, so employees can spend more time setting business strategy instead of playing catch-up. Speakers:
Using Augmented Analytics to Gain a Competitive Business Advantage Read More »
How AI Can Launch CPGs Into the Next 5 Years
Topic: With 10+ years leadership experience at companies like Unilever and Coca-Cola, Ada Gil has expertise in all things CPG. She discusses how AI can help CPGs better reach their customers with methods like personalization. Learn more about how CPGs can implement AI to stay competitive for the future. Speakers:
Getting Actionable Insights with Brand Performance Analysis
Understanding brand performance is critical for brand and category managers. It’s the foundation for decision-making, for setting a strategy that helps them drive growth and win shelf space. To reach effective brand analysis, pressing questions must be answered promptly: Yet, answering these questions is often easier said than done. Data stays underutilized in “data lakes”
Getting Actionable Insights with Brand Performance Analysis Read More »
Promise and Peril: How Augmented Analytics Can Help CPGs & Retailers Navigate the Post-COVID World
Topic: Join Ada Gil, former Unilever marketing director, to learn how CPGs and retailers can capitalize on the new opportunities and avoid the dangerous pitfalls of COVID-19. With the power of augmented analytics, CPGs and retailers can make sense of unprecedented data and quickly adapt to new consumer behavior patterns. CPGs and retailers can’t operate
Product Category Analysis: How to Determine Performance Drivers
Category analysis should ultimately enable category teams to make better decisions and drive brand growth. In order to do so, category teams must understand what’s driving business performance. Performance drivers dictate where category teams can take actionable steps that will result in the greatest potential impact. With the uncertainty of COVID-19, this degree of precision
Product Category Analysis: How to Determine Performance Drivers Read More »
5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19
COVID-19 has ushered in ten years of change in one. For retailers and CPGs, understanding this change is essential. Before COVID-19, businesses with a loose handle on their business performance might have missed 1-2% of top-line growth opportunities. Now, drastic shifts, stressed processes, and the speed of change have compounded the situation, putting closer to
5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19 Read More »
The Future of Decision-Making: Empowering The Post-COVID Workforce with Automated Analytics
Topic: COVID-19 has forced businesses to enact digital transformation years earlier than they’d planned. With so many changes to consumer behavior, teams need tools that can help them sort through vast amounts of data, identify growth opportunities with precision, and quickly understand trends– and to be competitive, this analysis must happen fast. Learn how automation
Digital Transformation in the Midst of COVID-19
The impact of COVID-19 on the workplace is undeniable. In the past few weeks, companies around the world have abruptly shut down their offices and moved their workforces to remote work with no clear end in sight. A sweeping economic downturn further complicates matters, as hard-hit industries face unprecedented shifts in operations. To manage these
The Cure for Data Dysfunction
See how fast AnswerRocket can enable your team to make better, data-driven decisions. Identifying the Problem At many companies, the approach to business intelligence and analytics is inefficient and unscalable. Worse, most people don’t recognize that this is a problem. Even fewer realize that there’s a simple solution. Check Your Symptoms Mark which of these
3 Ways Advanced Analytics Tech Resolves Business Challenges
In the scope of analytics, AI is a disruptive technology that’s leading the direction of modern business intelligence (BI) platforms. As BI develops, companies are also investing in their data— from storage in data lakes and warehouses, to systems that clean and structure data, to the roles and functions that support the data analytics pipeline.
3 Ways Advanced Analytics Tech Resolves Business Challenges Read More »
Data Analytics and Machine Learning: Let’s Talk Basics
As consumer data grows, so too do the opportunities to better understand and target customers and prospects. To capitalize on this data, businesses must frame their approach strategically. After all, having the data is not enough to: Business leaders understand the value of data that’s tailored to each function and the role analytics tools play
Data Analytics and Machine Learning: Let’s Talk Basics Read More »
The State of AI in Business Intelligence: The Features You Should Look for Today
AI can be an elusive technology, given that it encompasses a broad range of features and implementations. And when it comes to business intelligence tools, it can be difficult to parse through AI buzzwords and understand the features that are actually available today. Even more so, it’s a challenge to understand what AI can pragmatically
The State of AI in Business Intelligence: The Features You Should Look for Today Read More »
3-Step Process for Selecting the Right Data Analytics Software for Your CPG
As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI)
3-Step Process for Selecting the Right Data Analytics Software for Your CPG Read More »
The AI Opportunity: How CPGs Can Turn Speed Into Growth
Topic: CPGs can leverage the power of AI to understand the story in their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning. With AI-powered automation of analysis, CPG professionals can receive a full breakdown of the actions that will impact your bottom line the most. Learn how
The AI Opportunity: How CPGs Can Turn Speed Into Growth Read More »