about Food Service Rewards™
Working with over 60,000 restaurants and 350 food manufacturers, Food Service Rewards is the industry’s largest loyalty program. Chefs earn rewards for the products they buy from distributors like Sysco and US Foods, while manufacturers like Tyson and Unilever gain downstream visibility into customer purchase patterns. Leveraging this data, manufacturers can combat substitution, expand product placements, and sell more cases by offering targeted rewards.
The Problem
Food Service Rewards was using a traditional data analytics platform that just wasn’t working. Only specialists with technical training could query the data, leading to bottlenecks as requests stacked up. By the time the results came back, the need for that insight had often passed. To run a successful loyalty program, the team needed faster insights that would help them better understand customer churn and purchasing behavior to create more effective promotions.
Food Service Rewards Needed to Answer Business Questions Like:
• Which customers bought ketchup from Sysco last year, and what was the volume by brand?
• Which regular customers stopped buying?
• Which customers started buying new products & in what volumes?
• How broadly is a customer buying across a manufacturers portfolio?
The Solution
AnswerRocket’s natural language queries enable everyone, regardless of their technical skill, to query the data and receive instant insights. AnswerRocket saves hours of time each week, allowing teams to show customers critical data insights directly on Zoom calls. These insights on customer purchasing behavior are an enormous competitive advantage, as most manufacturers in the restaurant industry don’t control their distribution. This newfound visibility into when customers start or stop buying has enhanced the team’s ability to create targeted promotions and minimize churn.
