About NielsenIQ
NielsenIQ, the global leader in consumer market data, designed the NielsenIQ Partner Network to offer partners and their customers access to its robust retail and shopper data. Through the collaboration, AnswerRocket users can easily analyze their NielsenIQ data to uncover actionable insights. By coupling NielsenIQ’s robust data with AnswerRocket’s advanced AI analytics, customers can develop data-driven, competitive category and brand strategies.
nielseniq solutions offer their customers the ability to:
Why You Should Use AnswerRocket with
NielsenIQ for AI Data Analysis
Types of Nielsen Data You Can Analyze with AnswerRocket
| Retail Measurement Services (RMS) | Panel Data |
| Unlock the power of NielsenIQ’s Retail Measurement Services (RMS) for crystal-clear insights with unmatched detail about stores. This data helps you figure out how well your business strategies are working, both in local areas and worldwide. Keep an eye on sales in important places, with key retailers, and across different markets to tweak and improve your strategies confidently. | Panel data, also known as household data, comes from families who share what they buy by scanning product barcodes and indicating where they bought them. Companies like NielsenIQ collect this information. With data from over 250,000 households in 25 countries, NielsenIQ can follow what people are buying. This gives brands a broad view of sales trends and direct insights from shoppers themselves. |
NielsenIQ + AnswerRocket =
Actionable Insights from Your Data
Ask questions in your own words
Query your NielsenIQ data in place using natural language search to get quick answers, insights, and visualizations.
Automate recurring analysis
Automate your routine analysis to produce interactive decks that can be shared across your organization.
Understand drivers of performance changes
Quickly get to the “why?” behind changes in your KPIs by using machine learning to identify top drivers behind a metric change.
Chat with Max, your ChatGPT-like data analyst
Let Max act as your AI assistant for analytics to assist you with business performance analysis. Simply chat with Max to get instant answers and insights about your key metrics, performance drivers, trends, forecasts, and more.