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Author name: Vivian Kim

AnswerRocket and Kantar Join Forces to Accelerate Time to Brand Insights with GenAI

AnswerRocket In The News, Generative AI / By

Partnership Combines AnswerRocket’s GenAI Analytics Platform with Kantar’s Market Expertise to Deliver Rapid Insights for Brands Worldwide ATLANTA and NEW YORK – August 13, 2024 – AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use […]

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Preventing LLM Hallucinations in Max: Ensuring Accurate and Trustworthy AI Interactions

Analytics & BI, Generative AI / By

The accuracy and reliability of responses generated by Large Language Models (LLMs) are vital to garnering user trust. LLM “hallucinations”—instances where an AI generates information not rooted in factual or supplied data—can significantly undermine trust in AI systems. This is especially true in critical applications that require precision, such as data analysis. The Challenge of

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The SKU Rationalization Guide: Optimize Your Product Portfolio

AI & Data Science / By

Throughout last year, the COVID-19 pandemic severely affected businesses. It impacted their ability to make accurate predictions, fulfill consumer expectations, and assess performance. Restaurants were closed or shut down permanently. The financial sector adapted to a decrease in business profits and consumer disposable income. Some CPGs and retailers coped with out-of-stocks and delayed supply chains,

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AnswerRocket Introduces Max, an AI Assistant for Data Analysis

AnswerRocket In The News / By

First-of-its-kind GPT-4 integration helps business users analyze their own data just by chatting  Atlanta, GA – March 22, 2023 – AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data.  Max combines AnswerRocket’s

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Meet Max, Your AI Assistant for Analytics

Analytics & BI, Generative AI / By

We are thrilled to introduce Max, the latest addition to AnswerRocket’s suite of augmented analytics solutions. Max is an AI assistant designed to make data analysis even more intuitive, efficient, and insightful. With Max, you can unlock the full potential of your data and turn it into actionable insights. Max Integrates GPT-4 With AnswerRocket Since Day

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Hit Your Ecommerce Sales Goals By Optimizing AOV

Analytics & BI, Decision Intelligence / By

Running an ecommerce store is complex and requires analyzing many different metrics that indicate how your store is performing over time. One of the most important metrics that ecommerce store owners need to pay attention to is Average Order Value (AOV). Average Order Value shows you the amount your customers spend on average for each

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Getting Actionable Insights with Brand Performance Analysis

Analytics & BI, Data Democratization, Decision Intelligence / By

Understanding brand performance is critical for brand and category managers. It’s the foundation for decision-making, for setting a strategy that helps them drive growth and win shelf space. To reach effective brand analysis, pressing questions must be answered promptly: Yet, answering these questions is often easier said than done. Data stays underutilized in “data lakes”

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AnswerRocket Joins Gartner Bake-Off: Analyzing The Impact of COVID Vaccines

AI & Data Science, Analytics & BI, Natural Language / By

Answer Your Questions and Solve Business Problems. Try AnswerRocket With Your Data! On May 5th, AnswerRocket took to the virtual stage for the 2021 Gartner Bake-Off: Modern Analytics and BI Platforms. The Bake-Off is a mainstay of the annual Data & Analytics Summit, and we were honored to be selected as a featured vendor, along with

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Tableau Announces Business Science: A Data Science Tool

AI & Data Science / By

Tableau’s new tool, Business Science, “helps domain experts understand the key drivers of a model without having to learn traditional data science tools.” This announcement follows a surging trend in data analytics— to make data and insights more accessible to business people. Many companies now recognize the value of data science in this endeavor and

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AnswerRocket Named Top Workplace 2021

AnswerRocket In The News / By

AnswerRocket has been awarded a Top Workplaces 2021 honor by The Atlanta Journal-Constitution (Check out the official press release). What does it mean to be a Top Workplace? The awards are based solely on employee feedback gathered through a third-party survey. The anonymous survey measures 15 culture drivers, such as alignment, execution, and connection.* “This year’s

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Solving for Data Science Unicorns and the Last Mile Problem

AI & Data Science, Analytics & BI, Data Democratization / By

It’s no secret that data scientists are in demand. These professionals leverage their understanding of the business’s needs to build models that solve specific problems. This advanced form of analysis requires extensive knowledge of machine learning, statistics, and the business data— skills outside the scope of a typical data analyst. While these skill sets are

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Data Science as a Service: Navigating Post-COVID Uncertainty

AI & Data Science, Data / By

As businesses look to a post-COVID world, uncertainty remains a significant challenge. Will consumer behavior return to normal, and when? What’s the outlook on consumer confidence? How long will COVID trends last, and what does that mean for business performance? Answering these questions can be the difference between a growth-oriented, proactive strategy and floundering, reactive

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How CPG Companies Are Using Machine Learning Right Now

AI & Data Science, Analytics & BI / By

With the disruption brought about by COVID-19, digital transformation is occurring at an accelerated pace. CPGs need to operate efficiently and intelligently, and they’re turning to advanced technology like artificial intelligence and machine learning to do so. Even prior to the current state, CPG leaders have been leveraging the power of AI and machine learning

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Product Category Analysis: How to Determine Performance Drivers

Analytics & BI, Data Democratization, Decision Intelligence / By

Category analysis should ultimately enable category teams to make better decisions and drive brand growth. In order to do so, category teams must understand what’s driving business performance. Performance drivers dictate where category teams can take actionable steps that will result in the greatest potential impact. With the uncertainty of COVID-19, this degree of precision

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5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19

Analytics & BI, Data Democratization, Decision Intelligence / By

COVID-19 has ushered in ten years of change in one. For retailers and CPGs, understanding this change is essential. Before COVID-19, businesses with a loose handle on their business performance might have missed 1-2% of top-line growth opportunities. Now, drastic shifts, stressed processes, and the speed of change have compounded the situation, putting closer to

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Scaling Insight Generation with Augmented Analytics and GPUs

Analytics & BI, Natural Language / By

In today’s data-driven world, companies are scaling up investments in data storage solutions and optimizing data pipelines—all with the intention of helping people make better business decisions. However, they’re also realizing that data itself means little without the right tools to produce meaningful analysis. After all, companies must come away from these costly investments with

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Digital Transformation in the Midst of COVID-19

Analytics & BI, Decision Intelligence / By

The impact of COVID-19 on the workplace is undeniable. In the past few weeks, companies around the world have abruptly shut down their offices and moved their workforces to remote work with no clear end in sight. A sweeping economic downturn further complicates matters, as hard-hit industries face unprecedented shifts in operations. To manage these

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Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

AnswerRocket In The News / By

Alliance enables acceleration of market insights for Nielsen Global Connect clients worldwide NEW YORK, NY / ATLANTA, GA (Feb. 25, 2020) — AnswerRocket and Nielsen’s Global Connect business announced today that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it

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How to Drive Digital Transformation With AI and Machine Learning

Analytics, Artificial Intelligence / By

At the forefront of digital transformation in business are AI and machine learning. These technologies are changing the way business is done and driving more value in analytics and data insights. This TDWI report, Driving Digital Transformation Using AI and Machine Learning, reveals the latest research on the business intelligence and analytics market, as well as

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The Cure for Data Dysfunction

Data Democratization, Decision Intelligence, Generative AI / By

See how fast AnswerRocket can enable your team to make better, data-driven decisions. Identifying the Problem At many companies, the approach to business intelligence and analytics is inefficient and unscalable. Worse, most people don’t recognize that this is a problem. Even fewer realize that there’s a simple solution. Check Your Symptoms Mark which of these

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3 Ways Advanced Analytics Tech Resolves Business Challenges

Analytics & BI, Data Democratization, Decision Intelligence / By

In the scope of analytics, AI is a disruptive technology that’s leading the direction of modern business intelligence (BI) platforms. As BI develops, companies are also investing in their data— from storage in data lakes and warehouses, to systems that clean and structure data, to the roles and functions that support the data analytics pipeline.

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Data Analytics and Machine Learning: Let’s Talk Basics

AI & Data Science, Analytics & BI, Decision Intelligence / By

As consumer data grows, so too do the opportunities to better understand and target customers and prospects. To capitalize on this data, businesses must frame their approach strategically. After all, having the data is not enough to: Business leaders understand the value of data that’s tailored to each function and the role analytics tools play

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Data Storytelling – Explained

Analytics & BI, Data Democratization, Natural Language / By

Data storytelling is a method of taking complicated data analyses and presenting them in a way that is tailor fit to the intended audience in order to assist in complex business decision-making. Gartner defines data storytelling as “visualization + narrative + context”. In the past, data storytelling was a data analysis method restricted to data scientists

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Advanced Self-Service Analytics: 6 Must-Haves for Enterprise

AI & Data Science, Analytics, Analytics & BI / By

Self-service BI and analytics solutions offer the potential to address increasingly advanced data analysis needs, putting more power in the hands of business users to get critical answers on demand. Yet, not all solutions are designed to meet the unique needs of large-scale enterprises. Here, we cover 6 key enterprise-grade capabilities to look for in

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Looker & Tableau Acquired: The State of the Analytics Market

AI & Data Science, Analytics & BI, Generative AI, Natural Language / By

Two recent acquisitions are making headlines in the tech space as enterprise software companies vie for a piece of the business analytics pie. First, Google announced that it would be acquiring Looker on June 5, reportedly to leverage the platform’s data visualization capabilities for Google Cloud services. Days later, Salesforce announced its upcoming acquisition of Tableau, a

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The State of AI in Business Intelligence: The Features You Should Look for Today

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence, Generative AI / By

AI can be an elusive technology, given that it encompasses a broad range of features and implementations. And when it comes to business intelligence tools, it can be difficult to parse through AI buzzwords and understand the features that are actually available today. Even more so, it’s a challenge to understand what AI can pragmatically

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