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Decision Intelligence

AnswerRocket content in the Decision Intelligence Category.

Top 3 Takeaways From the Category Management and Shopper Insights Conference

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence / By

Conferences are hectic. Attendees split their time between different sessions and workshops, all while navigating aisles of booths and vendors. When the rush dies down, it can be easy to settle back into the daily grind. After attending the CMA/SIMA Conference in February 2019, I didn’t want to forget any of the insights shared by […]

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Gartner Data and Analytics Summit 2019: A Rundown of Our Events

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence / By

The Gartner Data and Analytics Summit 2019 is rapidly approaching. We’re gearing up for March 17th and can’t wait to make waves in Orlando. Specifically, we’re excited to build connections with other participants in the data and analytics space and learn more about the business challenges that AI can solve. We’ve got a lot on the docket

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Citizen Data Scientist | What it Means in 2019

Analytics & BI, Data Democratization, Decision Intelligence / By

Get the eBook, “The State of AI in Business Intelligence: The Features You Should Look for Today” to learn more about the analytics tools that enable citizen data scientists. Data permeates our world. From our personal data to the unfathomable depths of syndicated data sources, it’s a hot topic rife with equal parts opportunity and

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We’re Excited to Join the NielsenIQ Partner Network

Data Democratization, Decision Intelligence / By

I’m thrilled that AnswerRocket has joined the NielsenIQ Partner Network. Why? Let’s start with the facts: That’s why this partnership is great; everyone involved is bringing incredible resources, insights, and aspirations to the table. Our partnership is especially timely, given the current landscape for leading consumer goods manufacturers. To stay competitive, CPGs need to identify

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6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence

Analytics & BI, Data Democratization, Decision Intelligence / By

To you, purchasing new business intelligence software makes perfect sense. Your team is tearing their hair out with the outdated and overly complicated tool (or tools) you’re currently using. You know this isn’t a scalable business model, and you know there are better options in the market. But maybe your executives are convinced your current

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5 Marketing Metrics That Pop as Data Visualizations

Analytics & BI, Data Democratization, Decision Intelligence / By

Your business is more complex than just sales, website traffic, conversion rates, and other fundamental marketing metrics. Today’s marketers need more sophisticated ways of measuring their business. The best way to present these analytics snapshots? With data visualizations. “Dataviz has been an imperative for competitive companies,” says Scott Berinato, author of Good Charts. “Those that don’t have a

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It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor

Analytics & BI, Data Democratization, Decision Intelligence, Natural Language / By

I’m thrilled that Gartner recently named AnswerRocket a Cool Vendor in Analytics. To be recognized by a worldwide leader in business technology research and consulting validates the hard work of our team and the support of our customers. But I was also intrigued why Gartner recognizes Cool Vendors. I love the association – but I wondered why the

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2017 Gartner Data & Analytics Summit: What Was Most Relevant?

Analytics & BI, Decision Intelligence, Decision Making / By

Wrapping up an exciting – and busy! – trip to Grapevine, Texas, for this year’s Gartner Data & Analytics Summit, I could only think how our product is making waves. We saw that reaction firsthand when we demonstrated AnswerRocket in Gartner’s Innovative BI in Action session on the first day. And for the next several

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Why Self-Service Analytics Are Like Smartphone Cameras

Analytics & BI, Data Democratization, Decision Intelligence / By

I have more pictures from one of my son’s recreational lacrosse games or my daughter getting her driver’s license than I do of my entire childhood. Why? Because when I was growing up, photos were only taken on special occasions or vacations – and then sparingly. An entire week at the beach was captured on

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4 Ways NLQ Meets Your Needs Without You Even Asking

Analytics & BI, Data Democratization, Decision Intelligence, Natural Language / By

Imagine having to speak a different language to ask someone a question. If you remember struggling to recall how to ask to go to the bathroom in a foreign language class, you know how frustrating this can be. If your business intelligence software doesn’t have natural language query, every request you make could be just

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Why the Future of Business Looks Like Formula One

Analytics & BI, Data Democratization, Decision Intelligence / By

This weekend’s Monaco Grand Prix not only was a victory for driver Lewis Hamilton but also showcased the importance of data-driven decision making in Formula One. Teammate Nico Rosberg yielded to Hamilton after their Mercedes strategists calculated that the current World Drivers’ Championship leader didn’t have a realistic chance of winning. Hamilton also used a bold tire-switching

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Your Company Needs More Toddlers

Analytics & BI, Data Democratization, Decision Intelligence / By

Mother’s Day gets me nostalgic for when my children were younger. I seem to remember the adorable handprint art and cute footie jammies more than the diaper changes and overnight wake-ups. But I haven’t quite forgotten the non-stop questions. Toddlers ask nearly 300 questions per day, according to a British study. That’s an average of 23

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3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence / By

Stepping into the Gartner Business Intelligence and Analytics Summit last month, I was hit with bright lights, large logos, and the unmistakable scent of new carpet. The largest booths – showcasing the traditional powerhouses of BI – were decked out in extra plush carpet. While our booth didn’t have the extra padding, we did have

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Data Analytics Tools Need Consumer-Driven Simplicity

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence / By

Name a consumer technology from the past 10 years you can’t live without. Maybe it’s your smartphone. Your Fitbit or other wearable. Or your social media feed. Each is a technical marvel. Get an alert with the score the second the game ends. Study your sleep patterns. Share a video with anybody in the world.

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Data-Driven Marketing: 4 Ways To Build Your Team

Analytics & BI, Decision Intelligence / By

Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data

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Search-Driven Analytics for Workforce Management

Analytics & BI, Data Democratization, Decision Intelligence / By

Business intelligence adoption has struggled to get past 25 percent. The arena of workforce management is no different and has likely lagged behind even these statistics. Companies have struggled with traditional business intelligence tools like Microstrategy and Business Objects to answer questions like: Can you answer these questions on a traditional reporting or dashboard tool? Perhaps,

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