customer case study
Actionable Insights for Category Growth
The business intelligence team at National Beverage wanted to generate actionable insights from Nielsen and SPINS data. AnswerRocket enabled the BI team to consolidate data and generate easy-to-understand visualizations and insights for business people.
One of the largest soft drink companies in the US, National Beverage is an innovative, healthier refreshment company with a distinctive portfolio of sparkling waters, juices, and carbonated soft drinks.
For more information visit: https://www.nationalbeverage.com/.
INDUSTRY
Consumer Packaged Goods
location
Fort Lauderdale, FL
Company size
1500+ employees
solution
Augmented Analytics Platform
The Problem
The business intelligence team wanted to generate actionable insights from Nielsen and SPINS data. To do so, they needed a better view into the data—one that non-technical people could understand intuitively to get a better grasp on business performance. At the same time, they needed advanced analytics capabilities to solve complex problems like SKU rationalization and growth contribution analysis.
Food Service Rewards Needed to Answer Business Questions Like:
• How are products performing?
• Which products should I keep or cut?
• What’s driving growth in the category?
AnswerRocket helps me on a daily basis with account analytics. It consolidates our
account review, which helps us get to our SKU rationalization by way of quadrant analysis, and
through that quadrant analysis we understand how products are performing and we can build
actionable recommendations to our clients, better manage their portfolios, and utilize best-in-class metrics to help ourselves and the category grow.
Jim schariest
business intelligence manager
The Solution
AnswerRocket enables the BI team to consolidate data and generate easy-to-understand visualizations and insights for business people.
Anyone can drill down into what’s driving category and product performance—more efficiently and effectively than ever before. With fast, data-driven insights, the sales team is empowered to influence retailers on shelf space, product distribution, and other factors that help drive growth.
As a result, teams focus on impactful sales tactics instead of “analysis paralysis.”
One of the things that really sold me on AnswerRocket was the ability for a non-programmer type of person to really go into the system, build it out without consultants and with AnswerRocket training, and build out a platform for the whole company.
Jim schariest
business intelligence manager
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