About Circana
IRI and NPD came together in 2023 to become the world’s leading advisor on the complexity of consumer behavior.
They set themselves apart based on three pillars: the most complete view, unparalleled technology, and deep industry expertise.
CIRCANA PROUDLY offers its customers:
Why You Should Use AnswerRocket with
Circana for AI Data Analysis
Types of Circana Data You Can Analyze with AnswerRocket
| Consumer and Shopper | Retail and eCommerce |
| Consumer buying behavior is more complex than ever and changing at a rapid pace. There remains a need for insights everywhere consumers shop. That’s where Circana comes in. Circana provides clarity into omnichannel dynamics. They can also tell you who bought your products, the tradeoff decisions they make, what product characteristics fuel sales among key consumer segments, and where they are most likely to purchase. It’s all located on a single user platform so you can make confident decisions with the most accurate insight available. | Analyzing in-store and online shopping behavior is complex. There’s never been a global, single-source view available across all industries and categories until now. Circana’s suite of market measurement solutions give you access to our industry-leading POS data, which is unparalleled in measuring market size, share, and trend over time. No other company provides a more granular view of what’s selling at retail, across as many industries. |
Circana + AnswerRocket =
Actionable Insights from Your Data
Ask questions in your own words
Query your Circana data in place using natural language search to get quick answers, insights, and visualizations.
Automate recurring analysis
Automate your routine analysis to produce interactive decks that can be shared across your organization.
Understand drivers of performance changes
Quickly get to the “why?” behind changes in your KPIs by using machine learning to identify top drivers behind a metric change.
Chat with Max, your ChatGPT-like data analyst
Let Max act as your AI assistant for analytics to assist you with business performance analysis. Simply chat with Max to get instant answers and insights about your key metrics, performance drivers, trends, forecasts, and more.