Ai4 2024 Session Demo: Accelerating Brand Insights with GenAI

At Ai4 2024 in Las Vegas, Subhashish Dasgupta from Kantar and our own Mike Finley hosted a joint session: Accelerating Brand Insights with GenAI to Unlock Data-Driven Marketing.

During that session, Mike shared a live demo of our AI Assistant for data analysis, Max. Mike uses Max to analyze data from Kantar’s meaningful, different and salient framework.

Max has a number of different out-of-the-box analysis capabilities with this data, as well as the ability to answer ad hoc questions.

Max accelerates time to insights for leading brands by removing the barriers of traditional analytics tools and BI dashboards. Users can ask questions in a chat-based interface and receive answers in conversational language that is easy to understand. Additionally, Max provides detailed, interactive visualizations such as charts and tables, complete with verifiable references.

#GenAI #Ai4 #aiassistant #dataanalysis #aiinsights
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