about The Company
An industry leader in manufacturing and marketing candy products, the company boasts over 100 years in business and millions in revenue.
The Challenge
After years of manual work, the data and insights team knew there had to be a better way to harmonize and integrate their various data sources. With such a fast-paced market, the team needed a more efficient process to get timely insights to the sales and marketing teams.
The Solution
AnswerRocket consolidates data sources and generates critical insights that enable better decision making— in minutes, rather than days or weeks. With natural language querying and intuitive visualizations, business teams have identified opportunities that helped them gain additional product distribution and drive innovation. Emboldened with AI that works across teams, this Leading Candy Company has created a culture of data-driven decision-making that embraces AnswerRocket’s increasingly-advanced analytics skills.
The Candy Company needed to answer questions like:
• How can we gain additional distribution of our products?
• How can we quickly capitalize on trends?
• How can we bring innovation to the market fast?
