About NPD
As consumers’ tastes change and the retail landscape evolves, new business opportunities and threats abound. NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help clients understand today’s retail landscape and prepare for the future. More than 2,000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. NPD helps clients understand what is selling, who is buying, and the why behind the buy. NPD’s clients use this information to make decisions across nearly every aspect of business, including sales, marketing, demand planning, distribution/assortment planning, product development, and more.
nielseniq solutions offer their customers the ability to:
Why You Should Use AnswerRocket with
NPD for AI Data Analysis
Types of NPD Data You Can Analyze with AnswerRocket
| Retail Tracking | Checkout Omnichannel | Distributor Tracking | Consumer Tracking |
| Our industry-leading point-of-sale (POS) data is unparalleled in measuring market size, share, and trend over time. | Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time. | In addition to sell-through information, NPD offers supply chain detail in the foodservice industry for a broader view of the trends shaping your business. | The 8 million nationally-representative interviews that NPD conducts each year measure consumers’ purchasing behavior and attitudes across retailers and channels. |
NPD + AnswerRocket =
Actionable Insights from Your Data
Ask questions in your own words
Query your NPD data in place using natural language search to get quick answers, insights, and visualizations.
Automate recurring analysis
Automate your routine analysis to produce interactive decks that can be shared across your organization.
Understand drivers of performance changes
Quickly get to the “why?” behind changes in your KPIs by using machine learning to identify top drivers behind a metric change.
Chat with Max, your ChatGPT-like data analyst
Let Max act as your AI assistant for analytics to assist you with business performance analysis. Simply chat with Max to get instant answers and insights about your key metrics, performance drivers, trends, forecasts, and more.