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Author name: Vivian Kim

3-Step Process for Selecting the Right Data Analytics Software for Your CPG

Analytics & BI, Data Democratization, Decision Intelligence / By

As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI) […]

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RCAS 2019: 4 Takeaways on Digital Transformation

AI & Data Science, Data Democratization / By

The Retail Consumer Goods and Analytics Summit 2019, hosted by Consumer Goods Technology, was buzzing with the possibilities of disruptive technology. AI and machine learning solutions in particular held the spotlight across the keynote speeches and general sessions. These transformative technologies carry immense potential for consumer goods companies and retailers, but they can also fundamentally shift

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Watch “The AI Opportunity: How CPGs Can Turn Speed Into Growth”

AI & Data Science, Analytics & BI, Data Democratization / By

CPGs can harness the power of AI to better understand their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning. In this LEAD Conference webinar, sponsored by CPGmatters, AnswerRocket SVP Pete Reilly explains how AI-driven analytics platforms like AnswerRocket can help CPG professionals answer key business questions like

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Market Research & Brand Analysis for CPGs: Start with AnswerRocket’s AI

AI & Data Science, Analytics & BI / By

Download this blog post as a one-page PDF! To get products to the shelf and into the hands of customers, CPGs make a myriad of marketing decisions to best position their brands. With so many contributing factors, how do you understand what truly impacts the end result? For many CPG professionals, this question is buried

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Technology and Loneliness: Insights from the Gartner Show Floor Showdown

Analytics & BI, Natural Language / By

How does technology impact loneliness? This was the central question for the Show Floor Showdown, an event hosted during the 2019 Gartner Data & Analytics Summit. In this event, six analytics software companies were invited to demo their products in a 10-minute presentation aimed at uncovering correlations between technology and loneliness. AnswerRocket was honored to be

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3 Must-Know Takeaways from the Gartner Data & Analytics Summit

AI & Data Science, Analytics & BI / By

The Gartner Data & Analytics Summit is always a highlight of my year. It’s an opportunity to interact with industry experts, thought leaders, and professionals tasked with improving analytics at their companies. This year didn’t disappoint. On a personal level, I thoroughly enjoyed the presentations I took part in (more on that in a bit).

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Top 3 Takeaways From the Category Management and Shopper Insights Conference

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence / By

Conferences are hectic. Attendees split their time between different sessions and workshops, all while navigating aisles of booths and vendors. When the rush dies down, it can be easy to settle back into the daily grind. After attending the CMA/SIMA Conference in February 2019, I didn’t want to forget any of the insights shared by

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Gartner Data and Analytics Summit 2019: A Rundown of Our Events

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence / By

The Gartner Data and Analytics Summit 2019 is rapidly approaching. We’re gearing up for March 17th and can’t wait to make waves in Orlando. Specifically, we’re excited to build connections with other participants in the data and analytics space and learn more about the business challenges that AI can solve. We’ve got a lot on the docket

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Top 3 Insights from the FMI Midwinter Conference

AI & Data Science / By

The FMI Midwinter Conference united forward-thinking executives from leading grocery and CPG companies, and I was thrilled to hear their insights into the industry landscape. Following the conference, I got the sense that grocery stores and supermarkets are on tornado watch. There are storms lurking on the horizon, the possibilities of drastic change and opportunity

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Citizen Data Scientist | What it Means in 2019

Analytics & BI, Data Democratization, Decision Intelligence / By

Get the eBook, “The State of AI in Business Intelligence: The Features You Should Look for Today” to learn more about the analytics tools that enable citizen data scientists. Data permeates our world. From our personal data to the unfathomable depths of syndicated data sources, it’s a hot topic rife with equal parts opportunity and

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Machine Learning in Business Intelligence Solves the Puzzle

Analytics & BI / By

Get the eBook, “The State of AI in Business Intelligence: The Features You Should Look for Today” to learn more about machine learning in BI. In a landscape of increasing automation, business intelligence (BI) is no exception. At the forefront of this automation is the push for artificial intelligence and machine learning, which has permeated

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CGT’s Tech Trends: Let’s Talk Radical Change

AI & Data Science, Analytics & BI / By

We’re thrilled to participate in so much of this year’s Tech Trends Report from Consumer Goods Technology (CGT). Every year, CGT puts out a “state of the industry” report along with accompanying educational resources, including a webinar on the topic and a Data & Analytics Solutions Guide. The theme for 2018 is simple: relevant responses

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3 Reasons to Rethink Your FMCG Analytics

AI & Data Science, Analytics & BI / By

The fast moving consumer goods (FMCG) industry has undergone a series of changes culminating in a complex, data-rich marketplace. With omnichannel sales and marketing, people have more choices than ever before about where they’ll spend their money and how they’ll engage with brands. Plus, connected consumers have access to tons of product information at their fingertips,

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Tableau Announces Ask Data: A Natural Language Processing Tool

Analytics & BI, Natural Language / By

Learn more about natural language processing with our new resource, “The State of AI in Business Intelligence.” Tableau’s new tool, Ask Data, is a natural language processor that allows users to ask questions in plain language and get answers about their data in the form of a visualization. At its core, natural language processing (NLP)

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Syndicated Data Analysis and Tools: What CPGs Need to Know

Analytics & BI, Data Democratization / By

CPGs who want to make data-driven decisions have probably heard of syndicated data. Syndicated data refers to general market data that isn’t specific to any one client. An aggregation of retailer and product data, syndicated data is generally collected by market research firms and then purchased by businesses who have a vested interest in the

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How AI and Augmented Analytics Can Transform the CPG Industry

AI & Data Science, Analytics & BI / By

If you have spent any time using a business intelligence tool, you get the complaints about the traditional software. As a business person, there is this seemingly insurmountable barrier between the questions you have and the data you need to analyze to get your answers. It’s frustrating and ineffective. Valid questions often go unasked, and

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Why Your Top Analysts Are About to Quit — And How to Keep Them

Analytics & BI / By

This post originally appeared on TDWI Upside. It’s never been cooler to be an analyst. In recent years, there has been no shortage of movies and TV shows featuring number-crunching geniuses: Moneyball, The Imitation Game, Numb3rs, Person of Interest, etc. Top-notch analysts are among a company’s most valued employees. They can unearth insights with substantial impacts to the bottom line.

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6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence

Analytics & BI, Data Democratization, Decision Intelligence / By

To you, purchasing new business intelligence software makes perfect sense. Your team is tearing their hair out with the outdated and overly complicated tool (or tools) you’re currently using. You know this isn’t a scalable business model, and you know there are better options in the market. But maybe your executives are convinced your current

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5 Marketing Metrics That Pop as Data Visualizations

Analytics & BI, Data Democratization, Decision Intelligence / By

Your business is more complex than just sales, website traffic, conversion rates, and other fundamental marketing metrics. Today’s marketers need more sophisticated ways of measuring their business. The best way to present these analytics snapshots? With data visualizations. “Dataviz has been an imperative for competitive companies,” says Scott Berinato, author of Good Charts. “Those that don’t have a

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2017 Gartner Data & Analytics Summit: What Was Most Relevant?

Analytics & BI, Decision Intelligence, Decision Making / By

Wrapping up an exciting – and busy! – trip to Grapevine, Texas, for this year’s Gartner Data & Analytics Summit, I could only think how our product is making waves. We saw that reaction firsthand when we demonstrated AnswerRocket in Gartner’s Innovative BI in Action session on the first day. And for the next several

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Why Self-Service Analytics Are Like Smartphone Cameras

Analytics & BI, Data Democratization, Decision Intelligence / By

I have more pictures from one of my son’s recreational lacrosse games or my daughter getting her driver’s license than I do of my entire childhood. Why? Because when I was growing up, photos were only taken on special occasions or vacations – and then sparingly. An entire week at the beach was captured on

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4 Ways NLQ Meets Your Needs Without You Even Asking

Analytics & BI, Data Democratization, Decision Intelligence, Natural Language / By

Imagine having to speak a different language to ask someone a question. If you remember struggling to recall how to ask to go to the bathroom in a foreign language class, you know how frustrating this can be. If your business intelligence software doesn’t have natural language query, every request you make could be just

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Your Company Needs More Toddlers

Analytics & BI, Data Democratization, Decision Intelligence / By

Mother’s Day gets me nostalgic for when my children were younger. I seem to remember the adorable handprint art and cute footie jammies more than the diaper changes and overnight wake-ups. But I haven’t quite forgotten the non-stop questions. Toddlers ask nearly 300 questions per day, according to a British study. That’s an average of 23

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3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit

AI & Data Science, Analytics & BI, Data Democratization, Decision Intelligence / By

Stepping into the Gartner Business Intelligence and Analytics Summit last month, I was hit with bright lights, large logos, and the unmistakable scent of new carpet. The largest booths – showcasing the traditional powerhouses of BI – were decked out in extra plush carpet. While our booth didn’t have the extra padding, we did have

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