If you have spent any time using a business intelligence tool, you get the complaints about the traditional software. As a business person, there is this seemingly insurmountable barrier between the questions you have and the data you need to analyze to get your answers. It\u2019s frustrating and ineffective.<\/p>\n\n\n\n
Valid questions often go unasked, and strategizing is forced to be reactive instead of proactive.<\/strong><\/p>\n\n\n\n Thankfully, a new breed of analytics solutions has been developed in recent years. These newer solutions are accessible, self-service, and have already had and will continue to have a massive impact on many business sectors.\u00a0The CPG industry is no exception to this positive shift in the analytics space.<\/a><\/p>\n\n\n\n Advances in AI analytics technology have made it possible to get meaningful answers faster than ever before. You can actually go from asking \u201cwhat\u201d questions to \u201cwhy\u201d and \u201chow\u201d questions.<\/strong><\/p>\n\n\n\n When users at consumer goods companies can perform sophisticated, automated analysis quickly, that versatility is a clear advantage over the competition. That\u2019s why the folks over at Food Dive<\/a> created a playbook all about how the CPG industry is using AI analytics to increase market share, grow revenue, and expand into new markets.<\/p>\n\n\n\n With this playbook, you\u2019ll see why accessible, AI-powered analytics is revolutionizing the way CPGs leverage data. Download it now.<\/p>\n\n\n\n