{"id":241,"date":"2021-02-14T22:02:00","date_gmt":"2021-02-14T22:02:00","guid":{"rendered":"https:\/\/answerrocket.com\/?p=241"},"modified":"2024-06-17T17:11:42","modified_gmt":"2024-06-17T19:11:42","slug":"watch-consumer-data","status":"publish","type":"post","link":"https:\/\/answerrocket.com\/watch-consumer-data\/","title":{"rendered":"Watch: Making the Most of Consumer Data"},"content":{"rendered":"\n<p>CPGs and retailers are inundated with consumer data. But it\u2019s not always clear how businesses can leverage their various data sources to make better decisions.<\/p>\n\n\n\n<p>In fact, many CPGs and retailers don\u2019t even have a centralized view of their data. As a result, cross-functional collaboration is difficult, and organizations struggle to act with precision and agility. Growth opportunities get left on the table, especially during times of accelerated change (like COVID-19).<\/p>\n\n\n\n<p>Ada Gil is here to help. Ada is a former Unilever Marketing Director, currently specializing in automating data analysis for CPGs and retailers. Check out her advice for making the most out of consumer data in these two Fireside Chats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/answerrocket.com\/watch-consumer-data\/#CPG\">For CPGs \u2014 Making the Most of Consumer Data with Consumer Goods Technology<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/answerrocket.com\/watch-consumer-data\/#retailer\">For Retailers \u2014 Making the Most of Consumer Data with Retail Information Systems<\/a><\/li>\n<\/ul>\n\n\n\n<p>Watch to learn more, and check out the Additional Resources that compliment each video.<br><a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">For CPGs \u2014 Making the Most of Consumer Data with Consumer Goods Technology<\/h2>\n\n\n\n<p>In this video, Ada discusses the proper strategic approach to consumer data analysis as well as the technological prowess that will allow consumer goods companies to turn data into insight, and insight into action.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"CGT: Making the Most of Consumer Data\" src=\"https:\/\/player.vimeo.com\/video\/517297888?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Ready to learn more about how CPGs can make the most of consumer data? Check out these additional resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/answerrocket.com\/cpg-analytics-definitive-guide\/\">CPG Analytics Guide<\/a>&nbsp;\u2014 Learn what\u2019s possible with with CPG analytics, what to look for in a solution, and how various roles can leverage this technology for success.<\/li>\n\n\n\n<li><a href=\"https:\/\/answerrocket.com\/industries\/cpg\/\">AnswerRocket for CPGs<\/a>&nbsp;\u2014 Check out AnswerRocket\u2019s approach to automating CPG analysis, tailored to critical use cases.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">For Retailers \u2014 Making the Most of Consumer Data with Retail Information Systems<\/h2>\n\n\n\n<p>In this video, Ada discusses the current state of retailers\u2019 data approach for planning, how retailers can partner with CPG to maximize their data, common data pain points and opportunities, and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"RIS: Making the Most of Customer Data\" src=\"https:\/\/player.vimeo.com\/video\/517299167?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Ready to learn more about how retailers can make the most of consumer data? Check out these additional resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/answerrocket.com\/retail-analytics-guide\/\">Retail Analytics Guide<\/a>&nbsp;\u2014 Learn the benefits of advanced retail analytics, common roadblocks to automation, and how to solve business problems with analyses.<\/li>\n\n\n\n<li><a href=\"https:\/\/answerrocket.com\/category-analysis-drivers\/\">Category Analysis: How to Determine Performance Drivers<\/a>&nbsp;\u2014 Understand how retail category managers can leverage analyses techniques to pinpoint the root causes behind performance.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CPGs and retailers are inundated with consumer data. But it\u2019s not always clear how businesses can leverage their various data sources to make better decisions. In fact, many CPGs and retailers don\u2019t even have a centralized view of their data. As a result, cross-functional collaboration is difficult, and organizations struggle to act with precision and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82],"tags":[8,47],"class_list":["post-241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-data-science","tag-cpg","tag-your-data"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header.webp",1713,897,false],"thumbnail":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header-150x150.webp",150,150,true],"medium":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header-300x157.webp",300,157,true],"medium_large":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header-768x402.webp",768,402,true],"large":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header-1024x536.webp",1024,536,true],"1536x1536":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header-1536x804.webp",1536,804,true],"2048x2048":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header.webp",1713,897,false],"1080p":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header.webp",1713,897,false],"Blog Thumbnail":["https:\/\/answerrocket.com\/wp-content\/uploads\/cgt-blog-header-500x250.webp",500,250,true]},"uagb_author_info":{"display_name":"Vivian Kim","author_link":"https:\/\/answerrocket.com\/author\/vivian-kim\/"},"uagb_comment_info":0,"uagb_excerpt":"CPGs and retailers are inundated with consumer data. But it\u2019s not always clear how businesses can leverage their various data sources to make better decisions. In fact, many CPGs and retailers don\u2019t even have a centralized view of their data. As a result, cross-functional collaboration is difficult, and organizations struggle to act with precision and&hellip;","meta_box":{"post_type":false,"number":false,"content_order":false,"orderby":false,"order":false,"post__in":false,"exclude":false,"meta_key":false,"meta_value":false,"output_function":false,"all_link":false,"link_overlay":false,"form-id":false,"portal-id":false,"v-post-settings__content_type":"article","v-video-settings__video_url":"https:\/\/vimeo.com\/517297888","v-video-settings__video_thumbnails":[],"v-video-settings__video_short_description":""},"_links":{"self":[{"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/posts\/241"}],"collection":[{"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":4,"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":6863,"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/posts\/241\/revisions\/6863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/media\/8136"}],"wp:attachment":[{"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/categories?post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/answerrocket.com\/wp-json\/wp\/v2\/tags?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}