AnswerRocket content in the Analytics & Business Intelligence Category.
Get the eBook, “The State of AI in Business Intelligence: The Features You Should Look for Today” to learn more about machine learning in BI. In a landscape of increasing automation, business intelligence (BI) is no exception. At the forefront of this automation is the push for artificial intelligence and machine learning, which has permeated […]
Machine Learning in Business Intelligence Solves the Puzzle Read More »
We’re thrilled to participate in so much of this year’s Tech Trends Report from Consumer Goods Technology (CGT). Every year, CGT puts out a “state of the industry” report along with accompanying educational resources, including a webinar on the topic and a Data & Analytics Solutions Guide. The theme for 2018 is simple: relevant responses
The fast moving consumer goods (FMCG) industry has undergone a series of changes culminating in a complex, data-rich marketplace. With omnichannel sales and marketing, people have more choices than ever before about where they’ll spend their money and how they’ll engage with brands. Plus, connected consumers have access to tons of product information at their fingertips,
Learn more about natural language processing with our new resource, “The State of AI in Business Intelligence.” Tableau’s new tool, Ask Data, is a natural language processor that allows users to ask questions in plain language and get answers about their data in the form of a visualization. At its core, natural language processing (NLP)
Tableau Announces Ask Data: A Natural Language Processing Tool Read More »
Topic: Learn how AI can transform the consumer goods and retail space with Unilever exec Stan Sthanunathan. Stan discusses his incredible insights into the benefits of AI and machine learning for businesses (and business people). Speakers:
Between the explosion of data available in recent years and continued advancements in business intelligence (BI), your consumer packaged goods (CPG) company is likely well-positioned for an analytics overhaul. In the marketing analytics space in particular, there is plenty of opportunity for improvement and growth, and you can bet that your competition is taking full
CPGs who want to make data-driven decisions have probably heard of syndicated data. Syndicated data refers to general market data that isn’t specific to any one client. An aggregation of retailer and product data, syndicated data is generally collected by market research firms and then purchased by businesses who have a vested interest in the
Syndicated Data Analysis and Tools: What CPGs Need to Know Read More »
If you have spent any time using a business intelligence tool, you get the complaints about the traditional software. As a business person, there is this seemingly insurmountable barrier between the questions you have and the data you need to analyze to get your answers. It’s frustrating and ineffective. Valid questions often go unasked, and
How AI and Augmented Analytics Can Transform the CPG Industry Read More »
This post originally appeared on TDWI Upside. It’s never been cooler to be an analyst. In recent years, there has been no shortage of movies and TV shows featuring number-crunching geniuses: Moneyball, The Imitation Game, Numb3rs, Person of Interest, etc. Top-notch analysts are among a company’s most valued employees. They can unearth insights with substantial impacts to the bottom line.
Why Your Top Analysts Are About to Quit — And How to Keep Them Read More »
To you, purchasing new business intelligence software makes perfect sense. Your team is tearing their hair out with the outdated and overly complicated tool (or tools) you’re currently using. You know this isn’t a scalable business model, and you know there are better options in the market. But maybe your executives are convinced your current
6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence Read More »
Your business is more complex than just sales, website traffic, conversion rates, and other fundamental marketing metrics. Today’s marketers need more sophisticated ways of measuring their business. The best way to present these analytics snapshots? With data visualizations. “Dataviz has been an imperative for competitive companies,” says Scott Berinato, author of Good Charts. “Those that don’t have a
5 Marketing Metrics That Pop as Data Visualizations Read More »
I’m thrilled that Gartner recently named AnswerRocket a Cool Vendor in Analytics. To be recognized by a worldwide leader in business technology research and consulting validates the hard work of our team and the support of our customers. But I was also intrigued why Gartner recognizes Cool Vendors. I love the association – but I wondered why the
It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor Read More »
Wrapping up an exciting – and busy! – trip to Grapevine, Texas, for this year’s Gartner Data & Analytics Summit, I could only think how our product is making waves. We saw that reaction firsthand when we demonstrated AnswerRocket in Gartner’s Innovative BI in Action session on the first day. And for the next several
2017 Gartner Data & Analytics Summit: What Was Most Relevant? Read More »
I have more pictures from one of my son’s recreational lacrosse games or my daughter getting her driver’s license than I do of my entire childhood. Why? Because when I was growing up, photos were only taken on special occasions or vacations – and then sparingly. An entire week at the beach was captured on
Why Self-Service Analytics Are Like Smartphone Cameras Read More »
This post originally appeared on DataInformed. Alan Turing (you know, the guy who decided computers only needed 0s and 1s) thought that the ultimate test of a machine’s intelligence is whether it can hold a conversation with a person. If the machine has intelligence, the person will be fooled into believing that a human mind
AI and the Evolution of Natural Language Computing Read More »
Imagine having to speak a different language to ask someone a question. If you remember struggling to recall how to ask to go to the bathroom in a foreign language class, you know how frustrating this can be. If your business intelligence software doesn’t have natural language query, every request you make could be just
4 Ways NLQ Meets Your Needs Without You Even Asking Read More »
This post originally appeared on TechCrunch. Big innovations come in unexpected bursts. We grow accustomed to life and work as we know it, until something apparently simple brings about bold change. For example, we used phones for 100 years, but making them mobile transformed the world; we had the Internet for decades before the Web browser
This post originally appeared on TDWI Upside. Curiosity — the desire to dig in and learn more — sounds like a luxury or, at worst, a waste of time to some business leaders, like an R&D project without end or payoff. However, if employees have the right environment to explore their business — and it yields
This weekend’s Monaco Grand Prix not only was a victory for driver Lewis Hamilton but also showcased the importance of data-driven decision making in Formula One. Teammate Nico Rosberg yielded to Hamilton after their Mercedes strategists calculated that the current World Drivers’ Championship leader didn’t have a realistic chance of winning. Hamilton also used a bold tire-switching
Why the Future of Business Looks Like Formula One Read More »
Mother’s Day gets me nostalgic for when my children were younger. I seem to remember the adorable handprint art and cute footie jammies more than the diaper changes and overnight wake-ups. But I haven’t quite forgotten the non-stop questions. Toddlers ask nearly 300 questions per day, according to a British study. That’s an average of 23
Stepping into the Gartner Business Intelligence and Analytics Summit last month, I was hit with bright lights, large logos, and the unmistakable scent of new carpet. The largest booths – showcasing the traditional powerhouses of BI – were decked out in extra plush carpet. While our booth didn’t have the extra padding, we did have
3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit Read More »
We all have those friends or colleagues who are the “go to” person for tough problems, whether it’s car repairs or career advice. The difference between the “go to” person and everyone else is experience and a kind of raw talent. In fact, the very best – the experts – leverage those qualities to innovate.
When it comes to your company’s data and analytics tools, how much does location matter? For years, business leaders have been hearing this debate about cloud versus on-premises data and analytics from their IT and security teams. I understand – at AnswerRocket, we went through the same debate. In late 2013, we began developing AnswerRocket’s
Business Drivers for Cloud vs. On-Premises Analytics Read More »
Name a consumer technology from the past 10 years you can’t live without. Maybe it’s your smartphone. Your Fitbit or other wearable. Or your social media feed. Each is a technical marvel. Get an alert with the score the second the game ends. Study your sleep patterns. Share a video with anybody in the world.
Data Analytics Tools Need Consumer-Driven Simplicity Read More »
I love making New Year’s resolutions. The years I’m most successful are when I give myself one specific, measureable goal – as well as the plan for how I will achieve it. (Pat on the back to my 2011 self for giving up Diet Coke permanently.) You may have resolved to make your organization more
Breaking Down Business Intelligence Business intelligence is a broad term that encompasses the technology and techniques that companies use for data analysis. Get a better grasp on business intelligence, BI tools, and where AnswerRocket fits in with this BI guide. Table of Contents What is Business Intelligence? The term business intelligence has been around since the
Top 9 Business Intelligence and Analytics Trends for 2016 Read More »
Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data
Data-Driven Marketing: 4 Ways To Build Your Team Read More »
Business intelligence adoption has struggled to get past 25 percent. The arena of workforce management is no different and has likely lagged behind even these statistics. Companies have struggled with traditional business intelligence tools like Microstrategy and Business Objects to answer questions like: Can you answer these questions on a traditional reporting or dashboard tool? Perhaps,
Search-Driven Analytics for Workforce Management Read More »
AnswerRocket enables self service big data exploration and visualization. Despite the proliferation of self service analytics tools, enterprises still struggle with democratizing their data. To answer unanticipated questions, users must enlist the help of technical resources. And wait. We think there is a better way. AnswerRocket empowers people to access their enterprise data without technical
Natural Language Data Discovery and Visualization Read More »
