AnswerRocket content in the Analytics & Business Intelligence Category.
Topic: CMOs are dealing with pressure from major e-commerce competitors, the complexities of omnichannel marketing, and the accelerating pace of shifting marketplace trends. Learn how AI can help CMOs stay on top of these challenges. Speakers:
What’s Next for Data-Driven CMOs in Consumer Goods Read More »
Topic: CPGs and FMCGs need to understand their data and insights. Augmented analytics is disrupting how businesses access this vital information. Learn how augmented analytics automates time-consuming analysis and leverages natural language to power insights that CPGs can use to get an edge over their competition. Speakers:
How AI is Powering the Next Wave of CPG Analytics Read More »
Topic: Augmented analytics is the combination of natural language generation and machine learning to automate insights. In practical terms, this means businesses can leverage the power of machines to analyze their data in seconds, so employees can spend more time setting business strategy instead of playing catch-up. Speakers:
Using Augmented Analytics to Gain a Competitive Business Advantage Read More »
Topic: With 10+ years leadership experience at companies like Unilever and Coca-Cola, Ada Gil has expertise in all things CPG. She discusses how AI can help CPGs better reach their customers with methods like personalization. Learn more about how CPGs can implement AI to stay competitive for the future. Speakers:
Understanding brand performance is critical for brand and category managers. It’s the foundation for decision-making, for setting a strategy that helps them drive growth and win shelf space. To reach effective brand analysis, pressing questions must be answered promptly: Yet, answering these questions is often easier said than done. Data stays underutilized in “data lakes”
Getting Actionable Insights with Brand Performance Analysis Read More »
Answer Your Questions and Solve Business Problems. Try AnswerRocket With Your Data! On May 5th, AnswerRocket took to the virtual stage for the 2021 Gartner Bake-Off: Modern Analytics and BI Platforms. The Bake-Off is a mainstay of the annual Data & Analytics Summit, and we were honored to be selected as a featured vendor, along with
AnswerRocket Joins Gartner Bake-Off: Analyzing The Impact of COVID Vaccines Read More »
Topic: Imagine an enterprise where analysis is automatically conducted and insights are proactively delivered to help business users make an impact on business outcomes. Learn how enabling technologies like AI, machine learning bots, and GPUs are converging to make this a reality. Together, these technologies stretch the possibilities of augmented analytics, supporting an improved user
Igniting Proactive, AI-Automated Analytics with ML Bots and GPUs Read More »
It’s no secret that data scientists are in demand. These professionals leverage their understanding of the business’s needs to build models that solve specific problems. This advanced form of analysis requires extensive knowledge of machine learning, statistics, and the business data— skills outside the scope of a typical data analyst. While these skill sets are
Solving for Data Science Unicorns and the Last Mile Problem Read More »
Topic: Join Ada Gil, former Unilever marketing director, to learn how CPGs and retailers can capitalize on the new opportunities and avoid the dangerous pitfalls of COVID-19. With the power of augmented analytics, CPGs and retailers can make sense of unprecedented data and quickly adapt to new consumer behavior patterns. CPGs and retailers can’t operate
With the disruption brought about by COVID-19, digital transformation is occurring at an accelerated pace. CPGs need to operate efficiently and intelligently, and they’re turning to advanced technology like artificial intelligence and machine learning to do so. Even prior to the current state, CPG leaders have been leveraging the power of AI and machine learning
How CPG Companies Are Using Machine Learning Right Now Read More »
Category analysis should ultimately enable category teams to make better decisions and drive brand growth. In order to do so, category teams must understand what’s driving business performance. Performance drivers dictate where category teams can take actionable steps that will result in the greatest potential impact. With the uncertainty of COVID-19, this degree of precision
Product Category Analysis: How to Determine Performance Drivers Read More »
COVID-19 has ushered in ten years of change in one. For retailers and CPGs, understanding this change is essential. Before COVID-19, businesses with a loose handle on their business performance might have missed 1-2% of top-line growth opportunities. Now, drastic shifts, stressed processes, and the speed of change have compounded the situation, putting closer to
5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19 Read More »
In today’s data-driven world, companies are scaling up investments in data storage solutions and optimizing data pipelines—all with the intention of helping people make better business decisions. However, they’re also realizing that data itself means little without the right tools to produce meaningful analysis. After all, companies must come away from these costly investments with
Scaling Insight Generation with Augmented Analytics and GPUs Read More »
The impact of COVID-19 on the workplace is undeniable. In the past few weeks, companies around the world have abruptly shut down their offices and moved their workforces to remote work with no clear end in sight. A sweeping economic downturn further complicates matters, as hard-hit industries face unprecedented shifts in operations. To manage these
To stay competitive, CPGs need to understand the trends that are shaping the industry. What are the major themes underscoring 2020? The rising influence of AI and machine learning on analytics, the need for better insights, and increasing consumer expectations. Ensure your technology is up to date and your strategy is set to capitalize on
In the scope of analytics, AI is a disruptive technology that’s leading the direction of modern business intelligence (BI) platforms. As BI develops, companies are also investing in their data— from storage in data lakes and warehouses, to systems that clean and structure data, to the roles and functions that support the data analytics pipeline.
3 Ways Advanced Analytics Tech Resolves Business Challenges Read More »
As consumer data grows, so too do the opportunities to better understand and target customers and prospects. To capitalize on this data, businesses must frame their approach strategically. After all, having the data is not enough to: Business leaders understand the value of data that’s tailored to each function and the role analytics tools play
Data Analytics and Machine Learning: Let’s Talk Basics Read More »
Data storytelling is a method of taking complicated data analyses and presenting them in a way that is tailor fit to the intended audience in order to assist in complex business decision-making. Gartner defines data storytelling as “visualization + narrative + context”. In the past, data storytelling was a data analysis method restricted to data scientists
Self-service BI and analytics solutions offer the potential to address increasingly advanced data analysis needs, putting more power in the hands of business users to get critical answers on demand. Yet, not all solutions are designed to meet the unique needs of large-scale enterprises. Here, we cover 6 key enterprise-grade capabilities to look for in
Advanced Self-Service Analytics: 6 Must-Haves for Enterprise Read More »
Two recent acquisitions are making headlines in the tech space as enterprise software companies vie for a piece of the business analytics pie. First, Google announced that it would be acquiring Looker on June 5, reportedly to leverage the platform’s data visualization capabilities for Google Cloud services. Days later, Salesforce announced its upcoming acquisition of Tableau, a
Looker & Tableau Acquired: The State of the Analytics Market Read More »
AI can be an elusive technology, given that it encompasses a broad range of features and implementations. And when it comes to business intelligence tools, it can be difficult to parse through AI buzzwords and understand the features that are actually available today. Even more so, it’s a challenge to understand what AI can pragmatically
The State of AI in Business Intelligence: The Features You Should Look for Today Read More »
As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI)
3-Step Process for Selecting the Right Data Analytics Software for Your CPG Read More »
Topic: CPGs can leverage the power of AI to understand the story in their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning. With AI-powered automation of analysis, CPG professionals can receive a full breakdown of the actions that will impact your bottom line the most. Learn how
The AI Opportunity: How CPGs Can Turn Speed Into Growth Read More »
CPGs can harness the power of AI to better understand their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning. In this LEAD Conference webinar, sponsored by CPGmatters, AnswerRocket SVP Pete Reilly explains how AI-driven analytics platforms like AnswerRocket can help CPG professionals answer key business questions like
Watch “The AI Opportunity: How CPGs Can Turn Speed Into Growth” Read More »
Download this blog post as a one-page PDF! To get products to the shelf and into the hands of customers, CPGs make a myriad of marketing decisions to best position their brands. With so many contributing factors, how do you understand what truly impacts the end result? For many CPG professionals, this question is buried
Market Research & Brand Analysis for CPGs: Start with AnswerRocket’s AI Read More »
How does technology impact loneliness? This was the central question for the Show Floor Showdown, an event hosted during the 2019 Gartner Data & Analytics Summit. In this event, six analytics software companies were invited to demo their products in a 10-minute presentation aimed at uncovering correlations between technology and loneliness. AnswerRocket was honored to be
Technology and Loneliness: Insights from the Gartner Show Floor Showdown Read More »
The Gartner Data & Analytics Summit is always a highlight of my year. It’s an opportunity to interact with industry experts, thought leaders, and professionals tasked with improving analytics at their companies. This year didn’t disappoint. On a personal level, I thoroughly enjoyed the presentations I took part in (more on that in a bit).
3 Must-Know Takeaways from the Gartner Data & Analytics Summit Read More »
Conferences are hectic. Attendees split their time between different sessions and workshops, all while navigating aisles of booths and vendors. When the rush dies down, it can be easy to settle back into the daily grind. After attending the CMA/SIMA Conference in February 2019, I didn’t want to forget any of the insights shared by
Top 3 Takeaways From the Category Management and Shopper Insights Conference Read More »
The Gartner Data and Analytics Summit 2019 is rapidly approaching. We’re gearing up for March 17th and can’t wait to make waves in Orlando. Specifically, we’re excited to build connections with other participants in the data and analytics space and learn more about the business challenges that AI can solve. We’ve got a lot on the docket
Gartner Data and Analytics Summit 2019: A Rundown of Our Events Read More »
Get the eBook, “The State of AI in Business Intelligence: The Features You Should Look for Today” to learn more about the analytics tools that enable citizen data scientists. Data permeates our world. From our personal data to the unfathomable depths of syndicated data sources, it’s a hot topic rife with equal parts opportunity and
