ATLANTA and NEW YORK – August 13, 2024 – AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use GenAI to help reduce the time needed to understand data, produce actionable insights, and make this information accessible to marketing decision-makers at all levels.  

Meeting the Urgent Need for Faster Insights

Brands today face immense pressure to quickly identify trends, discover opportunities, and make informed decisions. By combining AnswerRocket’s GenAI analytics platform with Kantar’s unparalleled market knowledge and data expertise, this collaboration will deliver tailored GenAI solutions that significantly decrease the time required for data analysis from days or weeks to mere hours or minutes. 

Combining Kantar’s Market Knowledge with AnswerRocket’s AI Expertise

Kantar brings a deep understanding of market dynamics and consumer behavior, proven methodologies for collecting, managing, and interpreting vast amounts of data, and proprietary frameworks and models to generate actionable insights. AnswerRocket contributes an advanced GenAI platform powered by LLMs, designed to streamline and enhance data analysis processes, along with custom AI applications tailored to specific customer needs, ensuring seamless integration and optimal performance. Additionally, AnswerRocket provides comprehensive technical support to ensure smooth implementation and ongoing system efficiency.

Through this partnership, Kantar will leverage AnswerRocket’s platform on joint clients to create custom GenAI assistants ingrained with Kantar’s proprietary data, models, and analytical frameworks. This collaboration empowers brands to quickly access and act on valuable insights, supporting data-driven decision-making.

AnswerRocket has supported brands like Anheuser-Busch InBev and Cereal Partners Worldwide (a partnership between Nestlé and General Mills) to identify, develop, and productionalize custom GenAI analytics solutions in a matter of weeks. Results show a 40% productivity gain for Insights teams, significantly reducing the time spent on manual data analysis and enabling business users to self-service insights. 

Advantages for Brands: Speed, Efficiency, and Expertise

• Accelerated Time to Insights: Brands can reduce the time required to analyze data and generate insights from days or weeks to hours or minutes.
• Enhanced Decision-Making: Brands will have access to advanced analytics to help make more informed and strategic decisions.
• Increased Operational Efficiency: By automating data analysis and insights, brands can reallocate resources to focus on core business activities and innovation.
• Expert Guidance: Kantar’s extensive market knowledge combined with AnswerRocket’s technical support ensures effective navigation and implementation of GenAI solutions.

“AI and GenAI are not only helping us be more effective: they are giving us, and therefore our clients, a competitive edge,” said Ted Prince, Chief Product Officer of Kantar. “Working with AnswerRocket on joint clients means brands and marketers at all levels can talk to our data and get access to valuable insights faster than ever before using AI and new technologies – vital in the fast-moving landscape they’re operating in.”

“We are excited to team up with Kantar to bring the power of GenAI to more brands around the world,” said Alon Goren, CEO of AnswerRocket. “Our partnership will help businesses unlock the full potential of their data and accelerate their journey to actionable insights.”

END

About AnswerRocket

Founded in 2013, AnswerRocket is a generative AI analytics platform for data exploration, analysis, and insights discovery. It allows enterprises to monitor key metrics, identify performance drivers, and detect critical issues within seconds. Users can chat with Max—an AI assistant for data analysis—to get narrative answers, insights, and visualizations on their proprietary data. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Suntory Global Spirits, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights. For more information, visit www.answerrocket.com.

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future. For more information, visit www.kantar.com/.

This Press Release Syndicated In:

• News Break
• Yahoo Finance
• Chronicle Tribune
• MarTech Cube
• CityBiz

The post AnswerRocket and Kantar Join Forces to Accelerate Time to Brand Insights with GenAI first appeared on AnswerRocket.

June 05, 2024 11:00 AM Eastern Daylight Time

ATLANTA–(BUSINESS WIRE)–AnswerRocket, a leader in GenAI-powered analytics, today announced the availability of AnswerRocket in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. AnswerRocket customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

Empowering Decision-Makers with Conversational GenAI Analytics

The need for data-driven insights has never been greater, yet many enterprises are held back by low data literacy and a scarcity of analytics expertise. Leveraging the latest in generative AI technology, AnswerRocket’s GenAI analytics platform transforms how enterprises interact with data, making advanced analytics and insights accessible to all levels of an organization. Max, the platform’s chat-based AI analytics assistant, enables users to engage with data intuitively – asking questions and receiving insights as if conversing with a colleague. This approach simplifies complex data analysis, allowing for the extraction of deep insights with minimal effort.

Accelerating Development of Custom GenAI Analysts

Skill Studio is a revolutionary feature within the AnswerRocket platform that helps extend the capabilities of Max. Skill Studio’s low-code environment enables data scientists, analysts, and developers to rapidly develop custom GenAI analytics assistants for specific business analysis tasks. This end-to-end solution speeds up the creation, testing, and deployment of custom analytics Skills, expanding Max’s ability to provide various data analyses on demand. Users benefit from Max’s extensive suite of out-of-the-box Skills, including driver analysis, trend analysis, market share analysis, and dimension breakouts to give users deeper insights into their business performance.

Seamless Scalability with Enterprise-Grade Infrastructure

The integration of AnswerRocket with Microsoft Azure enables the platform to scale dynamically, accommodate massive datasets, and deliver real-time analytics performance that meets the demands of even the largest enterprises.

“Launching AnswerRocket on Azure Marketplace is an important milestone for us,” said Alon Goren, CEO of AnswerRocket. “This collaboration enables us to provide Microsoft customers with robust, scalable solutions for data analysis that complement their Microsoft Azure investments. We are excited to see how our users leverage the power of AnswerRocket combined with Azure to transform their data into meaningful business insights.”

“Microsoft welcomes AnswerRocket to Azure Marketplace, where global customers can find, try, and buy from among thousands of partner solutions,” said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. “Azure Marketplace and trusted partners like AnswerRocket help customers do more with less by increasing efficiency, buying confidently, and spending smarter.

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Learn more about AnswerRocket and get it now by visiting its page in the Azure Marketplace.

About AnswerRocket

Founded in 2013, AnswerRocket is a generative AI analytics platform for data exploration, analysis, and insights discovery. It allows enterprises to monitor key metrics, identify performance drivers, and detect critical issues within seconds. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations on their proprietary data. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Hi-Rez Studios, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.

To learn more, visit: www.answerrocket.com

Contacts

For more information, press only:
Tate Mikkelsen
10Fold Communications
answerrocket@10fold.com
(925) 639 – 0409

The post AnswerRocket Now Available in the Microsoft Azure Marketplace first appeared on AnswerRocket.

ATLANTA—Dec. 12, 2023—AnswerRocket, an innovator in GenAI-powered analytics, today announced the launch of Skill Studio, which empowers enterprises to develop custom AI analysts that apply the business’ unique approach to data analysis.

“Skill Studio has immense potential to transform our approach to analytics,” stated Stewart Chisam, CEO of RallyHere Interactive, a platform for game developers to run multi-platform live service games. “With Skill Studio, we can create a customized AI analyst that deeply understands the nuances of the gaming industry and how we analyze our data. Its ability to automate complex analyses like game performance, player interactions, and usage patterns is groundbreaking. The insights generated by Max can help drive strategic decisions to enhance both our platform and user experience.”  

Say hello to specialized AI copilots

AI copilots have emerged as a powerful tool for enterprises to access their data and streamline operations, but existing solutions fail to meet the unique data analysis needs of each organization or job role. Skill Studio addresses this gap by providing organizations with the ability to personalize their AI assistants to their specific business, department, and role, which enables users to more easily access relevant, highly specialized insights.

Skill Studio elevates Max’s existing AI assistant capabilities by conducting domain-specific analyses, such as running cohort and brand analyses. Key enhancements include:

• Full Development Environment: End-to-end experience supporting the software development lifecycle for developers to gather requirements, develop, test, and deploy Skills to the AnswerRocket platform. Skill Studio allows developers to leverage the Git provider and integrated development environment (IDE) solution of their choice.
• Low-Code UX: User-friendly interface for developers and analysts to create customized Skills for the end users they support.
• Reusable Code Blocks: Accelerate custom Skill development by leveraging pre-built code blocks for analysis, insights, charts, tables, insights, and more.
• Bring Your Own Models: Skill Studio extends the analytical capabilities of Max, enabling enterprises to deploy their existing machine learning algorithms within the Max experience.
• Multi-source and Multi-modal Data Support: Analysts can perform complex analyses using multiple data sources, including structured or unstructured through a single tool. This allows businesses to glean insights from siloed data sources that were previously inaccessible.
• Create Purpose-Built Copilots: Construct copilots designed for specific roles by giving them access to the Skills needed to perform a set of analytical tasks.
• Quality Assurance & Answer Validation: Testing framework for validating accuracy of answers generated by Skills. 

“AI copilots have revolutionized the way organizations access their data, but current solutions on the market are general-use and not personalized to specific use cases,” said Alon Goren, CEO of AnswerRocket. “Skill Studio puts the power of AI analysts back in the hands of our customers by powering Max to analyze their data in a way that helps them achieve their specific business outcomes.”

A collaborative experience for creating fit-for-purpose AI assistants

Skill Studio enables cross-functional design, development, and deployment of AI copilots:

• Data Scientists and Developers: Technical team members can democratize specialized data science algorithms and models as reusable Skills that can be leveraged by Max, enabling users to successfully retrieve the advanced answers they need quickly and securely.
• Analysts: Analysts can customize Skills and Copilots to capture their company’s best practices for analyzing and retrieving insights from data. This allows repetitive, manual data analysis processes to be executed by Max for automated analyses. 
• Business Users: Users can enjoy an easy-to-use experience for interacting with their data by chatting with an AI analyst who understands their business, analytical processes, and insights needs.

For more information on Skill Studio, please visit: https://answerrocket.com/skill-studio/

About AnswerRocket

Founded in 2013, AnswerRocket is a generative AI analytics platform for data exploration, analysis, and insights discovery. It allows enterprises to monitor key metrics, identify performance drivers, and detect critical issues within seconds. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations on their proprietary data. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Hi-Rez Studios, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights. To learn more, visit www.answerrocket.com.

Contacts

Elena Philippou
10Fold Communications
answerrocket@10fold.com
(925) 639 – 0409

The post AnswerRocket Unveils Skill Studio to Empower Enterprises with Custom AI Analysts for Enhanced Business Outcomes first appeared on AnswerRocket.

Atlanta, GA – 5 October 2023 – AnswerRocket has been declared the winner of the Best SaaS Product for Business Intelligence or Analytics this week in the international SaaS Awards program. Now celebrating its 8th year, The SaaS Awards continues to recognize and honor outstanding SaaS innovations from all corners of the world. 

The program boasted an array of categories for 2023, including ‘Bespoke SaaS Solution,’ ‘Best SaaS Product for Business Intelligence or Analytics,’ ‘Most Agile or Responsive SaaS Solution of the Year,’ and many others, showcasing SaaS solutions across industry verticals. 

James Williams, Head of Operations at The SaaS Awards, said: “AnswerRocket is a deserving winner in a highly competitive category. Each year, we’re impressed by the innovative solutions and achievements of our entrants. Submissions continue to improve, reflecting positive progress. With every awards program of this business software ‘Oscars,’ we see even more captivating innovations that adapt to the evolving challenges of today.”

“[The] Max AI solution, combining AnswerRocket’s augmented analytics platform with OpenAI’s GPT large language model, is truly exceptional,” said Yagnik Suchak, Lead Judge at the SaaS Awards 2023. “The way Max effortlessly handles natural language queries, uncovers hidden insights, and provides advanced analytics capabilities is commendable. Moreover, its ability to integrate structured and unstructured data sources for richer answers showcases a deep understanding of users’ needs. The streamlined data setup and trainable model further enhance its user-friendly experience.” 

“AnswerRocket is honored for our AI assistant, Max, to be recognized by the SaaS Awards for Best SaaS Products for Business Intelligence or Analytics,” said Alon Goren, CEO, AnswerRocket. “This international recognition shines a light on how AnswerRocket makes data analysis more accessible and empowers users to extract value from business data. Max facilitates data-based decisions across the business, which is crucial in today’s competitive market to drive growth and deliver on customer expectations.”

“We take immense pride in our commitment to excellence and the rigorous process we employ to evaluate the entries for The SaaS Awards 2023,” said Maneet Bansal, Lead Judge at The SaaS Awards 2023. “Our panel of esteemed, independent judges brings decades of experience from some of the most successful companies in the technology industry, including Microsoft, Meta, and Amazon. These experts dedicated countless hours to meticulously assess hundreds of submissions across 54 different categories, ensuring that only the most innovative, impactful, and groundbreaking SaaS solutions rise to the top. We congratulate all deserving winners today.”

Entries from hundreds of organizations spanning North America, Canada, Europe, the Middle East, and Australasia were received. The complete list of winners can be found here: https://www.cloud-awards.com/2023-saas-awards-finalists/. 

To learn more about Max, AnswerRocket’s generative AI assistant for analytics, visit https://answerrocket.com/max.

-END- 

Contact details    

For AnswerRocket
Elena Phillippou
AnswerRocket@10fold.com

For the Cloud Awards    
James Williams – head of operations    
https://www.cloud-awards.com/cloud-computing-awards/    
james@cloud-awards.com    

About the Cloud Awards        

The Cloud Awards is an international program which has been recognizing and honoring industry leaders, innovators and organizational transformation in cloud computing since 2011. The awards are open to large, small, established and start-up organizations from across the entire globe, with an aim to find and celebrate the pioneers who will shape the future of the Cloud as we move into 2023 and beyond. Categories include the Software as a Service award, Most Promising Start-Up, and “Best in Mobile” Cloud Solution.         

Winners are selected by a judging panel of international industry experts. For more information about the Cloud Awards and SaaS Awards, please visit https://www.cloud-awards.com/.        

About the SaaS Awards        

The SaaS Awards is a sister program to the Cloud Awards, which was founded in 2011. The SaaS Awards focuses on recognizing excellence and innovation in software solutions. Categories range from Best Enterprise-Level SaaS to Best UX or UI Design in a SaaS Product.        

About the Cloud Security Awards    

The Cloud Security Awards is a sister program to the SaaS Awards and the Cloud Awards. The Cloud Security Awards celebrates innovation in the cybersecurity industry. The program includes a wide range of categories, including ‘Best Web Security Solution,’ ‘Cloud Security Innovator of the Year,’ and ‘Best Security Solution for Finance or Banking.’ For more information about the Cloud Security Awards, please visit: https://www.cloud-awards.com/cloud-security-awards/.    

About AnswerRocket

Founded in 2013, AnswerRocket is a generative AI analytics platform for data exploration, analysis, and insights discovery. It allows enterprises to monitor key metrics, identify performance drivers, and detect critical issues within seconds. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations on their proprietary data. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Hi-Rez Studios, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights. To learn more, visit www.answerrocket.com.

The post AnswerRocket Wins 2023 SaaS Award first appeared on AnswerRocket.

ATLANTA—Sept. 19, 2023—AnswerRocket, an innovator in GenAI-powered analytics, today announced new features of its Max solution to help enterprises tackle a variety of data analysis use cases with purpose-built GenAI analysts.

Max offers a user-friendly chat experience for data analysis that integrates AnswerRocket’s augmented analytics with OpenAI’s GPT large language model, making sophisticated data analysis more accessible than ever. With Max, users can ask questions about their key business metrics, identify performance drivers, and investigate critical issues within seconds. The solution is compatible with all major cloud platforms, leveraging OpenAI and Azure OpenAI APIs to provide enterprise-grade security, scalability, and compliance. 

“AI has been reshaping what we thought was possible in the market research industry for the past two decades. Combined with high-quality and responsibly sourced data, we can now break barriers to yield transformative insights for innovation and growth for our clients,” said Ted Prince, Group Chief Product Officer, Kantar. “Technologies like AnswerRocket’s Max combined with Kantar data testify to the power of the latest technology and unrivaled data to shape your brand future.”

Following its March launch, AnswerRocket has been working with some of the largest enterprises in the world to solve critical data analysis challenges using Max. Highlighted applications of the GenAI analytics assistant include:

• Automating over a dozen analytics workflows for a Fortune 500 global beverage leader, reducing time to insights by 80% and empowering decision-makers to respond quickly to market share and brand equity changes with data-driven action plans.
• Helping a Fortune 500 pharmaceutical company generate groundbreaking insights revealing the direct impact of sales activities on market share.
• Empowering a global consumer packaged goods leader to quickly respond to macro market trends by generating insights from unstructured market research alongside structured company performance analysis.

“Today’s enterprises demand instant insights, and the traditional methods are no longer sufficient on their own,” said Alon Goren, CEO, AnswerRocket. “Max is enabling several of the world’s most recognizable brands to understand better what’s driving shifts in their business performance, effectively turning their vast data lakes and knowledge bases into a treasure trove of business insights.”

Max’s advanced capabilities solidify its position as the first GenAI assistant for data analysis built for the enterprise. Enhancements to the solution include:

• Customizable Analyses: Out-of-the-box Skills used by Max for business performance analysis, including search, metric drivers, metric trend, competitor performance, and more. AnswerRocket also offers support for custom Skills using enterprises’ own models. Skills can be configured to reflect unique business rules, processes, language, outputs, etc. 
• Structured and Unstructured Data Support: Max supports both tabular and text-based data analysis, allowing companies to glean insights from vast enterprise data, documents, and multiple data sources seamlessly in a single conversation.
• Automation of Routine Analysis Workflows:  Max can execute multi-step analytics processes to free up analyst time for more strategic projects while giving business stakeholders timely analysis and self-service answers to ad hoc follow-up questions.
• Integration with Third-party Tools: Embed the Max chat experience into tools like Power BI, Slack, Teams, and CRMs, enabling users to analyze their data in tools they’re already using.

“Max brings forward a seismic shift in how companies can transform their data into actionable intelligence with unprecedented speed,” continued Goren. “With Max, everyone within the enterprise can have immediate access to an AI analyst, providing them with prescriptive recommended actions and helping to guide them towards data-driven decisions.” 

AnswerRocket is a Platinum Sponsor of Big Data LDN, taking place on September 20-21, 2023 at Olympia in London. They will be showcasing their revolutionary GenAI analytics assistant, Max, alongside early adopters of the technology in three sessions:

• Wednesday, September 20 from 4:40 – 5:10 p.m. – How CPW Scaled Data-Driven Decisions with Augmented Analytics & Gen AI (Chris Potter, Global Applied Analytics, Cereal Partners Worldwide; Joey Gaspierik, Enterprise Accounts, AnswerRocket)
• Thursday, September 21 from 2:40 – 3:10 p.m. – How Anheuser-Busch InBev Unlocked Insights on Tap with a Gen AI Assistant (Elizabeth Davies, Senior Insights Manager, Budweiser – Europe, Anheuser-Busch InBev; Joey Gaspierik, Enterprise Accounts, AnswerRocket)
• Thursday, September 21 from 4:00  – 4:30 p.m. –  Maximizing Data Investments with Automated GenAI Insights (Ted Prince, Group Chief Product Officer, Kantar; Alon Goren, CEO, AnswerRocket)

For more information on AnswerRocket’s industry-leading solutions, please visit: https://answerrocket.com/max.

About AnswerRocket

Founded in 2013, AnswerRocket is a generative AI analytics platform for data exploration, analysis, and insights discovery. It allows enterprises to monitor key metrics, identify performance drivers, and detect critical issues within seconds. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations on their proprietary data. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Hi-Rez Studios, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights. To learn more, visit www.answerrocket.com.

Contacts

Vivian Kim
Director of Marketing
vivian.kim@answerrocket.com
(404) 913-0212

The post AnswerRocket’s GenAI Assistant Revolutionizes Enterprise Data Analysis first appeared on AnswerRocket.

Atlanta, GA – March 22, 2023 – AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data. 

Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need. 

“The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.”

BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real-time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data.

Some of the key features of Max include:

• Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you’re looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action.
• Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams. 
• Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions.
• Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time. 

“Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.”

Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.”

Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.” 

AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023. For more information about Max or to view a demo, please visit www.answerrocket.com/max. 

To learn more about AnswerRocket’s augmented analytics platform which enables businesses to automate analysis, generate interactive presentations, and operationalize data science models, visit www.answerrocket.com/product.

About AnswerRocket

Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights. To learn more, visit www.answerrocket.com.

The post AnswerRocket Introduces Max, an AI Assistant for Data Analysis first appeared on AnswerRocket.

For more than 35 years, Forrester has provided independent research that helps businesses and technology leaders accelerate growth. Forrester’s Research Reports cover a wide range of industries and do the leg work to help executives “stay ahead of change, conquer priorities and prepare their teams.”

AnswerRocket is proud to have been featured as a notable vendor in the Forrester’s Augmented Business Intelligence Landscape, Q1 2023 report.

According to Forrester:

“You can use augmented business intelligence (BI) platforms to enable last-mile intelligence, bring together signals produced from other applications and platforms, and turn data insights into data stories. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use cases served. Technology and data leaders should use this report to understand the value they can expect from an augmented BI platform vendor, learn how vendors differ, and select one based on size and market focus*.”

AnswerRocket was highlighted for industry focus in CPG, Finance and Pharma; but also provides solutions for Alcoholic Beverage, eCommerce and more. 

The team at AnswerRocket prides itself on continuous innovation of our augmented analytics platform to provide tools that move the needle for our clients such as Panel Data Analysis and Driver Analysis.

To learn about how AnswerRocket measured up, and to purchase the full Augmented Business Intelligence report, click here. 

*Forrester Research, “The Augmented Business Intelligence Landscape, Q1 2023,” Boris Evelson, 3 January 2023

The post AnswerRocket Featured by Forrester first appeared on AnswerRocket.

What does it mean to be a Top Workplace?

The awards are based solely on employee feedback gathered through a third-party survey. The anonymous survey measures 15 culture drivers, such as alignment, execution, and connection.*

“This year’s recognition as a Top Workplace is especially meaningful given the dramatic changes to all of our lives over the course of the year,” said Alon Goren, AnswerRocket CEO. “I’m incredibly proud of our team for fostering a culture that has thrived in both remote and in-office settings with humility, empathy, and poise. That this honor was granted to us based on the feedback of our employees is humbling and furthers our commitment to creating a modern, best-in-class workplace where we can all thrive.”

With a quick shift to fully remote work, AnswerRocket’s Rocketeers experienced significant change but have been able to thrive regardless.

Let’s take a look at some cultural highlights over the last year:

AnswerRocket Goes Remote

Within a week, AnswerRocket employees were working remotely without losses to productivity. We met our colleagues’ pets, toured their homes, and embraced sweatpants.

Swag Bags Arrive for Every Season

Connection is a foundation of AnswerRocket’s culture. T-shirts, water bottles, hoodies, blankets, and more made their way to our Rocketeers’ doorsteps.

Virtual Events Kick Off

From virtual trivia to scavenger hunts, Rocketeers have found fun ways to stay engaged and meet new colleagues—all while embracing the competitive spirit.

As a company, AnswerRocket quickly pivoted to virtual industry events as well, presenting at conferences like the Digital Transformation Conference 2021 and Analytics Unite. We enjoyed meeting industry leaders over virtual conference room tables and ending a long day of keynotes with a quick walk to the living room couch.

AnswerRocket Launches RocketScience

Despite the challenges of the past year, Rocketeers have continued to innovate and drive AnswerRocket’s vision forward.

In 2021, the AnswerRocket team launched RocketScience, a new data science as a service offering. RocketScience leverages AnswerRocket’s data science talent to solve critical business problems.

With so much uncertainty, RocketScience can help businesses make sense of their data, assess different possibilities, and decide on the best course of action.

We’re looking forward to helping businesses grow in the post-COVID world.

AnswerRocket Looks to the Future

The team is only continuing to grow, now with Rocketeers across the country. We’re honored to offer them a Top Workplace experience.

To learn more about our mission, vision, and leadership, check out our About Us page.

To join the AnswerRocket team, check out our open positions.

*This survey was administered via Energage, a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces.

The post AnswerRocket Named Top Workplace 2021 first appeared on AnswerRocket.

NEW YORK, NY / ATLANTA, GA (Feb. 25, 2020) — AnswerRocket and Nielsen’s Global Connect business announced today that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world.

AnswerRocket’s analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine learning. AnswerRocket’s platform will advance Nielsen’s ability to merge multiple data sources, query data using natural language, apply machine learning algorithms and produce insightful stories to guide decision-making. Further, AnswerRocket’s pioneering RocketBots—advanced machine learning analysis bots—allow Nielsen to automate entire complex workflows, reducing the time it takes to conduct category overview analyses.

“CPG manufacturers and retailers depend on Nielsen Global Connect to provide the trusted data, solutions and insights that empower them to make bold business decisions,” said Waqas Cheema, Nielsen’s Senior Vice President and Global Head of Client Service Delivery. “AnswerRocket will help us increasingly deliver on this commitment, unlocking valuable AI-driven capabilities that help us deliver faster, superior insights to our clients.”

Alon Goren, AnswerRocket’s CEO, said, “Our work with Nielsen aligns with AnswerRocket’s vision of enabling on-demand access to actionable analytics and insights through intelligent automation. With AnswerRocket’s augmented analytics capabilities, Nielsen Global Connect is well-positioned to help clients scale their insights-driven decision-making—a competency necessary to succeed in today’s competitive markets.”

Nielsen’s Marc Taylor, Vice President of Global Client Delivery, will be presenting a Nielsen and AnswerRocket case study at the Category Management Association & Shopper Insights Management Association’s Annual Conference on February 26, 2020 in Dallas, Texas.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

About AnswerRocket

AnswerRocket is the AI-powered analyst for impact makers. Named a Cool Vendor by Gartner, AnswerRocket helps business people make faster insights-driven decisions, empowering them to access all of their data, ask questions in plain English, and get quick answers and insights in seconds. AnswerRocket’s pioneering RocketBotsTM automate time-intensive analytics workflows and proactively generate stories to keep teams informed about business performance, trends, and opportunities. A fully extensible platform allows data science teams to easily operationalize machine learning models, supported by enterprise-grade scalability, administration, security, and governance.

For more information, please visit www.answerrocket.com.

The post Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation first appeared on AnswerRocket.

We’re excited to launch into the new year and all the opportunities it will bring, but first, let’s take a moment to reflect.

2018 was a year of big changes and growth for AnswerRocket:

1. We moved three (!) times in 2018 and finally settled into our new homebase at the end of the year. Our permanent space is cool, collaborative, and most importantly, big enough for our growing number of Rocketeers.

2. Just as more Rocketeers have joined our team, our customer base has grown, too. They’re bringing new challenges to solve, new data to analyze, and new opportunities to seize. Check out these quick stats:

• The number of users grew more than 200% from 2017.
• The number of questions asked using AnswerRocket increased 475% from the previous year.
• The average number of questions asked per user per day nearly doubled year over year. So not only did we have more users – but they used AnswerRocket more frequently.

3. We’ve partnered with Nielsen. Nielsen, the global leader in consumer and market data, pioneered their Connected Partner Program to build collaborations between Nielsen’s own data and industry-leading software. With this partnership, AnswerRocket customers now have the ability to access Nielsen data within their AnswerRocket interface.

Now that we’ve reminisced, let’s talk 2019:

1. We’re excited to continue serving our existing customers by further innovating AnswerRocket and enhancing the customer experience. Nothing makes us happier than hearing how much our customers value AnswerRocket. These are just a couple of pieces of feedback from a recent customer survey:

• “I am amazed at the information available at my fingertips.”
• “I think the product is incredible. Gives users the ability to ask those questions that normally have to involve IT.”

2. We’ve hinted at upcoming innovations for AnswerRocket. It’s only fair that we give a taste of what’s to come. Our vision for AnswerRocket involves further automating insights with AI and machine learning to build an ongoing feed that tells you what’s going on in your data based on the areas that are most important to your business.

3. The trends that will define 2019 won’t arise out of thin air; they’ll build off the changes that have already been occurring. For example, consumers are now more connected than ever before, which means companies have access to more data — and with that access, the responsibility to protect it.

• “Driving real-time interactions with your clients no matter where they are located is becoming critical to maintaining their loyalty.” — Forrester
• “Regulators and consumers are scrutinizing how [personal] data is used and collected in greater detail. The misuse or abuse of personal data by marketers and their partners erodes customer trust and invites further regulatory oversight.” — Gartner

To leverage the data that companies are collecting, businesses have been investing in analytics and business intelligence platforms. At least, according to CGT’s Tech Trends Report:

• In 2018, the consumer goods industry increased spend the most in insights/analytics, at 46%.
• Of priorities for change, business intelligence won by a large margin at 59% (supply chain followed at 44%).

We believe this investment will continue, with a further emphasis on AI. According to Accenture:

• Four of our five executives (81%) agree that within the next two years, “AI will work next to humans in their organizations, as a co-worker, collaborator and trusted advisor.”

Business leaders are already looking to incorporate AI into their strategies.

We predict that 2019 will be the year of AI-powered analytics. After all, with more industries investing in analytics solutions, it’s only natural that AI plays a role in automating tedious, labor-intensive activities like routine reporting.

At AnswerRocket, we’re revving up for these trends and are ready to show businesses what AI can do for them.

Want to start the new year off with a bang? Schedule a demo with us today to get an edge up on your competition.

The post AnswerRocket Launches into 2019 first appeared on AnswerRocket.